The even more people that are sharing a piece of content, the higher quality it's likely to be, and therefore its position ought to increase within the search engine outcomes pages. It's no coincidence that the top-ranking search results page has the tendency to have lots of social shares, while those ranked lower have fewer.

This, social shares can serve as a stamp of approval (ie, a count on signal) for site visitors landing on a page. It's most likely that there's something of value if they see that it has hundreds or thousands of shares. That's a big reason many businesses are installing social share plugins and encouraging consumers to share as much as possible.

With lots of customers feeling burned out by a consistent barrage of info and ads that scream "take a look at me", a few of the most ingenious marketers are going the opposite direction. The're now making efforts to tone-down their campaign messages and not overwhelm consumers with buzz.

Posted by: johntate21 at 07:36 PM | No Comments | Add Comment
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